When 'intangible cultural heritage' meets' leather '

The silk threads skillfully shuttle and interweave on the leather, gradually depicting exquisite patterns one after another. In the delicate layering technique, the image of the snow leopard slowly emerges. This pure handmade snow leopard skin embroidery, with the clever use of various needlework techniques such as plate, pile, stack, and embroidery, makes the hair of the "snow leopard" thread in thread, shining brightly, with a smooth and delicate touch, which is admirable.

Snow leopard non heritage cultural and creative, stunning the world's attention

These non heritage cultural and creative works from Huangyuan County, including lifelike leather embroidered ornaments, cute snow leopard pendants, and adorable snow leopard dolls, have been meticulously crafted by skilled inheritors and have amazed audiences since their debut. What is particularly remarkable is the perfect combination of these traditional intangible cultural heritage techniques and the image of snow leopards, making them an excellent carrier to showcase the charm of the "City of Snow Leopards". Every citizen and tourist who witnesses these non heritage cultural and creative products of snow leopards cannot help but express their sincere admiration: "It's simply amazing!" "These skin embroidery works are extremely exquisite, as if snow leopards are about to leap out of ornaments!" Tourist Mr. Zhang has a special fondness for skin embroidery snow leopard non heritage cultural and creative products. He sighed and said, "Huangyuan skin embroidery, as a unique intangible cultural heritage skill in Qinghai, not only showcases the long history and culture of the local nomadic people, but also demonstrates the unique charm of the ancient city of Dangar. Nowadays, the integration of intangible cultural heritage and snow leopard elements is a new element of the development of the times. These works undoubtedly become excellent representatives of Xining and Qinghai. I want to bring this unique gift with me. Go home and share with family and friends

Traditional intangible cultural heritage adds new colors to the image of snow leopards

Huangyuan County takes "Great Beauty" as the representative image of snow leopards, seizes opportunities, and actively integrates into the creation of our city's "Snow Leopard Capital" business card. They cleverly integrated the rich cultural connotations of the ancient city into the image of the snow leopard, making its meaning profound. Huangyuan County has launched a series of cultural and creative products with the theme of snow leopards, perfectly integrating traditional elements such as skin embroidery with the image of snow leopards, giving a unique vitality to non heritage cultural and creative products of snow leopards. It is reported that Huangyuan leather embroidery, as a long-standing handicraft, has always been a highlight of local folk culture. It uses animal skins and is hand embroidered with various patterns of characters, landscapes, animals, and plants using traditional techniques. Nowadays, Huangyuan leather embroidery is themed around snow leopards, and with exquisite fingertip skills, a large number of non heritage cultural and creative works of snow leopards have entered people's sight. Feng Haiping, the inheritor of Huangyuan Leather Embroidery Intangible Cultural Heritage, introduced: "We have launched a total of 9 snow leopard non heritage cultural and creative products, including 3 ornaments, 4 small pendants, and 2 plush toys. Especially the snow leopard small pendant, which has been widely praised and sold well since its launch. So far, we have sold thousands of snow leopard small pendants." Feng Haiping also revealed that the team is developing more snow leopard non heritage cultural and creative products, striving to integrate the long-standing intangible cultural heritage of Huangyuan County into snow leopard cultural and creative design. In the future, more exciting snow leopard cultural and creative works will be launched to add more snow leopard elements to Xining's creation of the "Snow Leopard Capital".

The promotion of Snow Leopard cultural and creative industries is a long and arduous task

The integration of the "leopard element" in intangible cultural heritage such as Huangyuan leather embroidery, cloisonn é enamel, and sachets has injected new vitality into the ancient city of Dangar. Snow leopard non heritage cultural and creative industries have played a positive role in promoting the development of cultural tourism and women's employment in Huangyuan County. Looking ahead to the future, Huangyuan County will continue to integrate into the construction of Xining City's "Snow Leopard Capital" and create high-quality external publicity brands based on the characteristics of the county. They will integrate intangible cultural heritage such as Huangyuan leather embroidery and lantern arrangement, deepen the creation and promotion of original Snow Leopard IP, and help build the "Snow Leopard City" brand. At the same time, they will also continue to create a special column of "Snow Leopard City", innovate publicity methods, combine the county's intangible heritage inheritance, Dangar leather embroidery, Huangyuan Paideng, Paper Cuttings and other special cultural and creative products, constantly deepen the story behind the snow leopard, so that more people can understand and love the snow leopard's non heritage cultural and creative.